The full series

Six workshops. Six named friction points.

Each session runs independently and focuses on one recurring bottleneck between content marketing and the teams it depends on. Attend the one that matches your current problem, or work through all six over time.

Content and design team members reviewing feedback on a page layout together
Workshop 01 · Design collaboration

The Review Loop That Never Ends

The friction: A design draft goes out for feedback, comes back with conflicting notes from three stakeholders, gets revised, and re-enters the same loop with a fourth round of comments nobody asked for.

The fix: A structured review template that caps feedback rounds, assigns a single point of consolidated input, and separates subjective preference from actionable revision notes.

You leave with: A design review tracker built to be shared directly with your design partners, ready to use on the next asset that goes out for feedback.

Content marketing manager and product manager comparing a roadmap and content calendar side by side
Workshop 02 · Product alignment

When Roadmaps and Content Calendars Collide

The friction: A feature launch date shifts and nobody tells the content team until the announcement copy is already written, or a content calendar assumes a launch timeline that product quietly abandoned weeks ago.

The fix: A shared intake process that flags content dependencies early, plus a lightweight check-in cadence tied to product milestones rather than arbitrary calendar dates.

You leave with: An intake template that surfaces content implications the moment a roadmap change is proposed, not after it ships.

Sales and marketing colleagues reviewing a sales enablement document at a table
Workshop 03 · Sales enablement

Getting Sales to Actually Use What You Built

The friction: Content builds a case study, a battlecard, or a deck, sales never opens it, and six months later someone asks why the same collateral request came in again.

The fix: A structured handoff process that pairs every content asset with a short usage brief written for how sales actually works, plus a feedback loop so unused materials get flagged and revised rather than quietly abandoned.

You leave with: A sales handoff template and a simple usage-tracking sheet you can apply to your next enablement asset.

Content marketing manager presenting a summary document to a leadership stakeholder
Workshop 04 · Leadership sign-off

The Approval Chain Nobody Can Explain

The friction: A piece of content needs sign-off, but it is unclear whether that means one leader or four, and the deadline slips while everyone assumes someone else already approved it.

The fix: A sign-off matrix that names exactly who approves what, in what order, and by when, along with an escalation path for when a reviewer goes quiet.

You leave with: An approval matrix template you can attach to any project brief going forward.

Team members annotating a content brief together during a working session
Workshop 05 · Briefing process

Briefs That Get Rewritten Three Times

The friction: A creative brief goes out, comes back with fundamental questions that should have been answered from the start, and gets rewritten before anyone even begins the work it was meant to guide.

The fix: A structured brief format that forces the key decisions, audience, goal, constraints, and success criteria, to be settled before the brief is circulated.

You leave with: A creative brief template built around the questions that most often get skipped the first time around.

An executive summary document with highlighted sections next to a laptop
Workshop 06 · Reporting up

Reporting Up Without Reporting Everything

The friction: A leadership update either buries the important detail in a wall of metrics or oversimplifies to the point that real project risks go unnoticed until they become urgent.

The fix: A one-page executive summary format that separates status, risk, and decisions needed, so leadership can engage at the level that actually matters to them.

You leave with: An executive summary template you can reuse for any recurring leadership check-in.

Format details

What to expect before you sign up

Session length

Each workshop runs approximately ninety minutes, including a short working break to draft your own version of the template.

Group size

Sessions are kept small enough that individual questions about your own team and tools can be addressed directly during the discussion.

Delivery

Workshops are held live over video conferencing, with a recording made available afterward for anyone unable to attend at that time.

Materials

Every participant receives an editable copy of that session's template along with any accompanying worksheet used during the working portion.

Ready to look at scheduling?

Get in touch with which friction point matches your current project and we'll walk through the available session options.

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